Rubicon Cherry Pomegranate Real Fruit Squash

Rubicon is a well-established brand known for its range of exotic fruit drinks, which originated in the United Kingdom in 1982. Founded by Naresh Goyal and Vishnoo Sharma, the brand initially gained popularity by bringing tropical flavors like mango to the British market. The product shown, Rubicon Real Fruit Squash in Cherry Pomegranate flavor, is a concentrated fruit drink designed to be diluted with water.

Manufacturing for Rubicon products primarily takes place within the United Kingdom to serve its core market in Europe. In 2008, the brand was acquired by A.G. Barr plc, a major British soft drinks manufacturer famous for producing Irn-Bru. Under the ownership of A.G. Barr, Rubicon has expanded its product portfolio into squashes, sparkling drinks, and waters while maintaining its focus on authentic fruit tastes and exotic ingredients.