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Sheez is a popular Sudanese brand specializing in snack food, most notably its variety of flavored puffs and chips. The brand has become a household name within the local market, recognized for providing affordable and accessible snacking options. The manufacturing processes are primarily centered within Sudan to serve the domestic demand and neighboring regions.
The brand is owned and operated by Haggar Group, one of Sudan's oldest and most diversified conglomerates. Haggar Group manages the production and distribution through its industrial divisions, ensuring the product maintains a strong presence in the East African snack market. The brand's success is rooted in its local origin and its ability to tailor flavors to regional preferences.
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