Diesel lifestyle and apparel

Diesel is an iconic Italian lifestyle brand founded by Renzo Rosso in 1978. While the brand is most famous for its high-end denim and apparel, it has successfully expanded into a wide range of categories including accessories and fragrances. The brand positions itself as an alternative to the traditional luxury market, focusing on edgy, urban designs.

Manufacturing for Diesel products occurs globally, with high-end denim often produced in Italy and Tunisia, while other apparel and accessories are manufactured in various hubs throughout Europe and Asia. The brand is the flagship of the OTB Group, a major fashion conglomerate that ensures the brand's creative and commercial growth worldwide.

In the fragrance and beauty sector, Diesel operates under a long-term licensing agreement. This allows the brand to leverage the extensive research and distribution networks of global leaders in beauty while maintaining the distinct, bold aesthetic that Renzo Rosso originally established.