Fixer Hardware & Tools

Fixer is a private label brand primarily associated with the Danish retail group Salling Group. The brand covers a wide range of everyday hardware, DIY tools, and home improvement essentials. As a house brand, Fixer products are designed to offer value for money for non-professional users and are sold through retail chains like føtex, Bilka, and Netto.

While the brand is Danish in origin and management, the manufacturing of Fixer products takes place across multiple countries, with a significant portion of production outsourced to specialized factories in Asia, particularly China, to maintain competitive pricing. The brand remains under the ultimate ownership of the Salling Group, ensuring it remains an integral part of the Danish retail landscape.