Fujifilm Fujicolor Superia Premium 400

Fujifilm Fujicolor Superia Premium 400 (often associated with the Apex or Superia lines in various markets) is a high-quality color negative film renowned for its sharpness and natural skin tone reproduction. It is a staple in the photography world, consistently manufactured with precision in Japan to maintain the high standards required for analog imaging.

The brand Fuji was established in the 1930s as part of Japan's effort to create a domestic photographic film industry. Over the decades, Fujifilm has evolved from a traditional film manufacturer into a diversified global technology leader. While many competitors exited the analog market, Fujifilm continues to support film enthusiasts while leveraging its chemical and imaging expertise in healthcare and highly specialized materials.

Today, the brand is owned and managed by FUJIFILM Holdings Corporation, headquartered in Tokyo. The company remains one of the most significant entities in the imaging world, maintaining control over its entire production chain from R&D in Japan to global distribution through various regional subsidiaries.