Mercadona Grocery and Household Products

Mercadona is Spain's leading supermarket chain, known primarily for its high-quality private label brands such as Hacendado for food, Deliplus for personal care, and Bosque Verde for household cleaning. Founded in 1977, the company has transformed the retail landscape in the Iberian Peninsula by focusing on a 'Total Quality' model that emphasizes direct relationships with 'inter-suppliers' who manufacture products exclusively or primarily for the chain.

While the brand origin is firmly rooted in Valencia, Spain, its manufacturing network consists of hundreds of specialized manufacturers across Spain and Portugal. The company operates as a family-owned business under the leadership of Juan Roig. Mercadona's strategy involves heavy investment in local logistics and production, ensuring that most items on their shelves are produced within the regions where they operate to maintain freshness and support the local economy.