Cider fashion apparel

Cider, also known as ShopCider, is a globally recognized 'smart fashion' brand that emphasizes a digital-first approach to retail. Founded in 2020, the brand is known for its quirky, vintage-inspired aesthetic and a social-media-driven business model that targets Gen Z consumers. The brand's philosophy, as highlighted in its 'Brand Crest,' focuses on conscious creation and the use of smart technology to minimize inventory waste.

While the brand maintains a strong corporate presence in Los Angeles and Hong Kong, its manufacturing engine is primarily located in Guangzhou, China. By leveraging China's advanced garment supply chain and a 'pre-order' or 'on-demand' production model, Cider can quickly turn design concepts into finished products while reducing the environmental impact associated with traditional overstocking. Ownership of the brand remains tied to its original founders through various holding structures centered in Hong Kong and the United States.