Dedicated Sustainable Clothing

Dedicated is a sustainable streetwear brand that emerged from Stockholm, Sweden, with a mission to change the fashion industry's impact on the environment. Founded in 2006, the brand focuses on using organic and recycled materials while ensuring fair working conditions throughout its supply chain.

The brand's manufacturing occurs across multiple countries, primarily in India and China, where they partner with factories that hold certifications like GOTS (Global Organic Textile Standard) and Fairtrade. Dedicated is known for its transparent approach to production, often highlighting the specific farms and facilities involved in creating their garments.

As of 2024 and looking toward 2026, Dedicated remains an independent Swedish brand under the ownership of Dedicated Brand AB. It has maintained its commitment to eco-conscious fashion, expanding its reach through both physical retail stores in major European cities and a robust international e-commerce presence.