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Jarritos is an iconic Mexican soft drink brand founded in 1950 by Francisco "El Güero" Hill. The name "Jarritos" refers to the traditional Mexican clay jugs used to hold water and other drinks, which are depicted in the brand's logo. Known for its wide array of fruit flavors and the use of natural cane sugar, the brand has grown from a local favorite in Mexico City to an internationally recognized beverage available across North America and Europe.
Today, the brand is owned by Novamex, a major player in the Hispanic product market based in El Paso, Texas, which handles the distribution and marketing of various Mexican brands. Despite its international reach and American headquarters for its owner, Jarritos maintains its authentic heritage by producing its products primarily in Mexico. The brand remains a staple of Mexican culture and a popular choice for those seeking traditional carbonated fruit drinks.
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