Mino Zero Blodapelsin & Citron

Mino Zero is a brand of carbonated soft drinks, specifically a premium soda line designed to offer refreshing flavors without added sugar. This specific variant features a combination of blood orange and lemon flavors. The brand is a private label created by the Swedish retail giant Axfood, aimed at providing high-quality lemonade-style beverages at competitive prices.

The product is manufactured in Sweden, catering primarily to the Scandinavian market. As a private label, it is distributed through Axfood's network of stores, which includes major Swedish chains like Willys and Hemköp. The ultimate ownership lies with Axfood AB, a leading company in the Swedish food retail sector, headquartered in Stockholm, Sweden. It reflects a trend of retailers developing internal brands that compete with traditional national beverage brands.