Bloom electric mosquito repellent

Bloom is a market-leading brand in the insecticide and household pest control sector in Spain. Originally developed as a local solution for insect control, the brand has grown significantly, offering a range of electric diffusers and liquid refills designed to protect homes from mosquitoes and other flying insects. The brand is deeply rooted in the Spanish consumer market, known for its long-lasting protection, such as the 90-night refills.

The brand is owned by Henkel, a German multinational corporation that acquired the brand as part of its expanding home care portfolio. While Henkel is headquartered in Düsseldorf, Germany, the production for the Spanish and southern European markets is typically handled within the European Union to ensure distribution efficiency. Henkel maintains a strong presence in Spain through its subsidiary, Henkel Ibérica, which manages the commercialization and technical support for Bloom and other household brands like Wipp Express and Somat.