Hacendado Pimientos del Piquillo

Hacendado is the well-known private label brand for Mercadona, Spain's leading supermarket chain. The product shown is Pimientos del Piquillo (Piquillo Peppers), which are a staple of Spanish cuisine. These peppers are typically grown and processed within Spain to ensure high quality and adherence to traditional preparation methods, involving roasting and preservation in oil.

Mercadona operates through a model of 'totaler' integrated suppliers, sourcing products directly from specialized Spanish manufacturers. The Hacendado brand itself was created by Mercadona to offer affordable, high-quality alternatives to national brands, and it has since become one of the most recognized household names in Spain. The ultimate ownership lies with Mercadona S.A., a family-owned Spanish enterprise headquartered in Tavernes Blanques, Valencia.