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Morrisons Watermelon

Eigenaar:Clayton, Dubilier & Rice, LLC (Verenigde Staten)
HerkomstVerenigd Koninkrijk
Geproduceerd:Meerdere landen

Morrisons Watermelons are part of the fresh produce range offered by the British supermarket chain WM Morrison Supermarkets. As a seasonal agricultural product, these watermelons are sourced from various global locations depending on the time of year to ensure year-round availability. Typical sourcing regions include Spain and Morocco during the summer months, and Brazil or Panama during the winter season.

Morrisons was founded by William Morrison in 1899 in Bradford, West Yorkshire, originally starting as an egg and butter stall. Over more than a century, it grew into one of the United Kingdom's 'Big Four' supermarkets. Despite its expansion, the brand maintains a strong focus on British heritage and local sourcing for many of its core products.

In 2021, the company underwent a major shift in ownership when it was acquired by the American private equity firm Clayton, Dubilier & Rice (CD&R). Today, the brand is managed under the umbrella of Market Topco Limited, reflecting its transition from a publicly traded UK company to a privately held entity under international ownership.

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