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CLIF Builders is a high-protein snack line developed under the broader Clif Bar & Company umbrella. This variety pack, often found in retail clubs like Costco, provides a blend of flavors featuring 20g of protein per bar. Its heritage is rooted in the energy bar movement of the 1990s in California, focusing on nutrition for active lifestyles.
While the brand started as an independent family-and-employee-owned business, it was acquired by the global snacking giant Mondelez International in 2022. This acquisition integrated the brand into one of the world's largest confectionery and biscuit portfolios. Production is primarily centered in North America, with significant manufacturing facilities located in the United States and Canada to serve the regional market.
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