ja! Delikatess Bierschinken

The product shown is a Delikatess Bierschinken (a traditional German sausage speciality) sold under the 'ja!' brand. This brand is the well-known budget private label of the REWE Group, one of Germany's leading retail cooperatives.

Originally founded in Cologne, Germany, the brand was created to provide consumers with high-quality essentials at the lowest possible price point. This specific item is distributed by GVO Vertriebs GmbH, a subsidiary of the REWE Group dedicated to managing its private label logistics and distribution.

Manufacturing for these products typically takes place in Germany, as indicated by the 'DE' health mark (DE NW 10441 EU) on the label, which specifically points to a production facility in North Rhine-Westphalia. Ownership remains entirely with the REWE Group, headquartered in Cologne, which operates thousands of stores across Europe.