Mir Laine laundry detergent

Mir Laine is a iconic fabric care brand specifically designed for delicate textiles like wool and silk. Originally established in France, the brand has become a staple in European households for its gentle cleaning formulas. Over the decades, its production has expanded to various European facilities to meet regional demand, though it maintains its core identity as a specialist in delicate garment care.

The brand is currently owned by Henkel, a global leader in adhesives, beauty care, and laundry technology. Hennkel acquired Mir as part of its strategic expansion in the consumer goods market. Under Henkel's management, Mir Laine continues to benefit from advanced R&D in chemical engineering while remaining headquartered under the parent company's umbrella in Germany, with local distribution handled by Henkel's regional subsidiaries.