Ningji Lemon Fresh Fruit Tea

Ningji (柠季) is a prominent Chinese beverage brand specializing in hand-punched lemon tea, a popular sub-category of the modern tea drink industry. Since its inception, the brand has focused on utilizing fresh ingredients, particularly the green perfume lemon, to create refreshing and unique flavor profiles that differentiate it from traditional milk tea chains.

Founded in Changsha, Hunan, in early 2021, Ningji experienced rapid growth through a combination of unique branding—featuring a recognizable crocodile mascot—and an aggressive expansion strategy. The company operates through a digitalized supply chain and standardized preparation methods to ensure consistency across its thousands of retail locations.

As of 2024 and moving into the future, Ningji remains under the ultimate ownership of its founding entity, Hunan Ningji Information Technology Co., Ltd. The brand has attracted significant investment from major venture capital firms, which has fueled its expansion from a regional favorite to a national powerhouse in the beverage sector. The products are prepared fresh on-site at each franchise or corporate-owned location across China.