GANNI luxury fashion and accessories

GANNI is a contemporary luxury fashion brand that originated in Copenhagen, Denmark. Since its inception, the brand has grown from a local cashmere boutique into a global powerhouse known for its 'Scandi 2.0' aesthetic, characterized by playful, effortless, and colorful designs. The brand focuses on responsible fashion, aiming to minimize its environmental footprint through various sustainability initiatives.

While the brand is rooted in Danish design, its manufacturing takes place across multiple countries, including Portugal, Italy, Turkey, China, and India, depending on the material and craftsmanship required for specific garments and accessories. In 2017, the brand underwent a significant ownership shift when the private equity firm L Catterton acquired a majority stake, facilitating its rapid international expansion. Today, GANNI remains headquartered in Copenhagen while operating under the umbrella of its global investment partners.