Fishwife tinned seafood

Fishwife is a female-founded food company that has revitalized the tinned seafood category by focusing on ethical sourcing and premium, shelf-stable products. The brand sources its seafood from various sustainable fisheries around the world, with products often packed at the source or at specialized canneries in locations such as Spain, Canada, and the United States (specifically the West Coast for their smoked salmon). Their lineup includes smoked rainbow trout, albacore tuna, and cantabrian anchovies, each curated with a focus on artisanal quality and distinctive packaging design.

Founded in 2020 by Becca Millstein and Caroline Goldfarb, Fishwife quickly gained a cult following through digital marketing and high-quality aesthetic appeals. The brand is independently owned and operated, headquartered in Los Angeles. It serves as a modern example of a 'direct-to-consumer' success story that has successfully transitioned into premium retail grocery spaces across North America.