Anastasia Beverly Hills Tinted Blur Setting Powder

Anastasia Beverly Hills (ABH) was founded in 1997 by Romanian-born Anastasia Soare, starting as a single salon focused on eyebrow shaping. The Tinted Blur Setting Powder is part of a high-performance makeup line that gained global prominence via social media and retail partnerships with major cosmetic chains.

The brand is primarily manufactured in the United States, utilizing advanced formulations designed for both professional artists and everyday consumers. While it remains an independent company under the leadership of its founder and her daughter Claudia Soare, a significant minority investment was made by TPG Capital in 2018 to support its international expansion and digital growth strategy.