Huawei Pura 90 Pro Max smartphone

The Huawei Pura 90 Pro Max is a flagship smartphone representing the evolution of Huawei's legendary P-series, which was rebranded to 'Pura' in 2024 to signify purity and style. Known for pushing the boundaries of mobile photography and design, the Pura series is a testament to Huawei's resilience and innovation in the technology sector.

Originally founded in Shenzhen, China, by Ren Zhengfei in 1987, Huawei has grown from a local telecommunications equipment producer into a global technology powerhouse. Despite geopolitical challenges, the brand continues to develop its own proprietary technologies, including the HarmonyOS operating system and advanced camera sensors. The manufacturing of the Pura series is primarily centralized in China to ensure tight integration between hardware and software.

The brand remains under the ultimate ownership of Huawei Investment & Holding Co., Ltd. Unique among global tech giants, Huawei is a private company owned entirely by its employees through a Union of Huawei Investment & Holding Co., Ltd., consisting of the company's founder and tens of thousands of employee shareholders. This structure allows the company to focus on long-term research and development goals independent of public stock market fluctuations.