LdB Vitalizing Sweet Pea Antiperspirant

LdB, which stands for 'Lait de Beauté' (Beauty Milk), is a classic Swedish skincare brand founded in 1945. It quickly became a household name in Scandinavia, particularly known for its gentle skin lotions and deodorants. Originally developed by the company Gahns, it was later owned by Cedarroth for many years.

Currently, LdB is owned by Orkla, a leading Norwegian industrial conglomerate. The brand remains deeply rooted in its Swedish heritage, with its products being primarily manufactured in the Falun factory in Sweden. The ownership structure reflects Orkla's dominance in the Nordic consumer goods market, where it manages a vast portfolio of local heritage brands under its Home & Personal Care division.