Siroko sports gear and apparel

Siroko is an innovative sports brand specialized in high-performance apparel and accessories for cycling, fitness, and lifestyle. Founded in Asturias, Spain, the brand has quickly gained international recognition for combining technical quality with cutting-edge design. Their product range includes specialized technical jerseys, polarized sunglasses, and athletic street wear designed for both professional athletes and enthusiasts.

While the brand is deeply rooted in Spanish design and keeps its headquarters in the north of Spain, production is distributed across several global locations to maintain its extensive supply chain. Siroko is a privately held company that manages its own distribution vertically, selling directly to customers worldwide through its digital platform. This direct-to-consumer model allows the brand to maintain strict control over its brand identity and product quality without traditional retail intermediaries.