Alpinestars Technical Gear

Alpinestars is a globally recognized manufacturer of technical, high-performance protective gear for motorcycle and auto racing. Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the brand initially specialized in hiking and ski boots before revolutionizing the motocross world with specialized boots. Today, the brand is synonymous with safety innovation in professional racing categories including MotoGP and Formula 1.

While the brand maintains its creative and technical heart in Italy, manufacturing is distributed across multiple locations including Italy, Thailand, Vietnam, and Croatia. This global supply chain allows the company to balance artisan craftsmanship with large-scale production demands for protective leathers, gloves, and footwear.

The company remains privately held by the Mazzarolo family, ensuring that the brand's original vision for technical excellence and safety remains uncompromised by outside corporate conglomerate interests. It continues to lead the industry through its research and development centers dedicated to advanced airbag technologies and protective materials.