Zurück zum Ursprung Hay Milk (Heumilch)

Zurück zum Ursprung is a sustainability-focused brand prominent in the Austrian market, particularly through the retail giant HOFER. The brand emphasizes regional production, traditional farming methods, and high standards of animal welfare. This specific product is Heumilch (hay milk), which comes from cows fed exclusively on grass and hay without fermented feed.

The brand was originally conceptualized by Werner Lampert and developed in cooperation with HOFER. Today, the brand remains a private label of HOFER, which is the Austrian branch of the ALDI SÜD Group. Production is decentralized among various regional Austrian alpine dairies that meet the brand's strict organic and hay-milk standards, ensuring that the supply chain remains local to Austria while being part of a larger international retail network.