Define Water

Define is a premium brand of alkaline and bottled drinking water that focuses on hydration and wellness. The brand is positioned in the luxury beverage segment, emphasizing purity and high-quality filtration processes.

Originally developed in the United Arab Emirates, the brand is manufactured locally to serve the Middle Eastern market. It is part of a growing movement of regional beverage brands that prioritize health-conscious consumers by offering electrolyte-balanced and alkaline water profiles.

The brand is owned and distributed by Define Global, a company headquartered in Dubai. The company manages the entire lifecycle of the product from sourcing to shelf, ensuring that its identity as a local but world-class premium water brand is maintained across its distribution network.