ANASTASIA BEVERLY HILLS Loose Setting Powder

Anastasia Beverly Hills (ABH) is a prestigious American cosmetics brand that revolutionized the beauty industry with its focus on brow shaping and professional-grade makeup. Launched by Romanian-born entrepreneur Anastasia Soare, the brand first gained fame in her Beverly Hills salon before expanding into a global cosmetics powerhouse. The Loose Setting Powder is designed to blur imperfections and set makeup with a lightweight, silky finish.

Most of the brand's core cosmetic products, including its powders, are meticulously manufactured in the United States. Unlike many large beauty brands that are owned by major conglomerates like L'Oréal or Estée Lauder Companies, Anastasia Beverly Hills remains a privately held company. The brand is still primarily owned and operated by its founder, Anastasia Soare, along with her daughter Norvina, maintaining its status as an independent leader in the luxury beauty market.