ICA Basic Potato Chips

ICA Basic is a budget-friendly private label brand owned by the Swedish retailer ICA Gruppen. The brand was launched in the early 2010s to offer essential everyday goods at a lower price point through simpler packaging and large-scale procurement.

Manufacturing for ICA Basic snacks occurs at various contracted facilities across Europe, including Germany and Belgium, depending on current supplier agreements. Ownership remains strictly within ICA Gruppen AB, which is owned by ICA-handlarnas förbund and AMF. The brand is a core part of the retail landscape in Sweden and Estonia.