Body-X Fuze Power Boost 3-in-1 Shower Gel

Body-X is a specialized personal care brand focused on providing affordable and effective grooming solutions for men. The brand is part of the extensive private label and brand portfolio of Action, a major European discount retail chain. This specific product, the Fuze Power Boost 3-in-1 Shower Gel, is designed for multi-purpose use on the body, hair, and face, featuring notes of spices and sandalwood.

Manufactured primarily in the Netherlands, the brand is owned and distributed by Action. Since its inception in the Netherlands in 1993, Action has expanded across Europe, positioning brands like Body-X as value-driven alternatives to premium grooming lines. The ultimate ownership remains with Action, which is headquartered in the Netherlands and backed by the British private equity firm 3i Group.