alverde NATURKOSMETIK Concealer Stick

Alverde NATURKOSMETIK is the private label brand of Germany's largest drugstore chain, dm-drogerie markt. Founded in 1989, it was one of the first brands to make natural cosmetics accessible in the mass market. The brand focuses on using plant-based ingredients, typically avoiding synthetic fragrances, dyes, and preservatives.

The product shown is a green color-correcting concealer stick designed to neutralize redness. As a proprietary brand of dm, the product is primarily manufactured in Germany to maintain strict quality standards and adhere to European natural cosmetic certifications. The ownership remains entirely with dm-drogerie markt, headquartered in Karlsruhe, Germany, and the brand is distributed across several European countries where dm operates, including Austria and various Eastern European nations.