Giro Cycling Gear

Giro is a high-performance cycling and snow sports brand originally founded in Santa Cruz, California, in 1985 by Jim Gentes. The brand is renowned for revolutionizing helmet design and has since expanded into shoes, apparel, and eyewear.

While Giro products are distributed globally and maintain a headquarters in the USA, manufacturing primarily takes place across specialized facilities in Asia (such as Vietnam and China) and Italy, depending on the product line. As of 2024, Giro is owned by Vista Outdoor, though it has been part of a significant divestiture process involving the sale of certain brand groups to investment firms like Revelyst and CSG. The image shows the label for Adventure Sports Group, which serves as a major distributor for the brand in the Spanish and European markets.