L'Arbre Vert Gel WC Romarin Intense

L'Arbre Vert is a pioneering French brand specialized in ecological cleaning and personal care products. Launched in 2003 by the company Novamex, the brand became the first in France to offer a range of cleaning supplies certified by the European Ecolabel. Its products are widely recognized for their commitment to environmental sustainability and hypoallergenic formulas, often highlighting natural ingredients and proximity production.

The manufacturing occurs primarily in France, specifically at the production site in Saint-Benoît (Poitou-Charentes), which helps the brand maintain its "Fabriqué en France" (Made in France) status visible on the packaging. Over the years, L'Arbre Vert has grown into a market leader in the green cleaning segment in France. In 2015, the parent company Novamex was acquired by the Italian group Sodalis, a private family-owned company that specializes in beauty, personal, and home care. Today, L'Arbre Vert remains a flagship ecological brand within the Sodalis Group portfolio, continuing its legacy of French-made sustainable household solutions.