Marlene Granny Smith apple

Marlene is a prominent commercial brand for apples grown in the South Tyrol region of northern Italy. The brand specifically identifies apples cultivated by the members of the VOG Consortium (Association of South Tyrolean Fruit Growers Co-operatives), which is one of the largest apple marketing organisations in Europe.

The Granny Smith variety shown here is characterized by its bright green skin and tart flavor profile. These apples are grown in the unique microclimate of the Italian Alps, benefiting from high altitude sun and cool nights. The Marlene brand acts as a quality seal for over 4,600 family-run farms in the region, ensuring that the fruit meets strict European geographic indication standards. Ownership remains centralized within the grower-owned consortium, maintaining a farm-to-table cooperative structure headquartered in Terlano, Italy.