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Playboy personal care products, including this shower gel, represent the lifestyle expansion of the iconic brand founded by Hugh Hefner. While the brand originated in the United States in 1953 as a lifestyle and entertainment entity, its fragrance and cosmetic lines are managed through global licensing agreements. Currently, SA Designer Parfums Ltd, based in the United Kingdom, holds the license for Playboy fragrances and body care products.
This specific product is manufactured in Italy, as indicated on the packaging, by SA Designer Parfums. The ultimate ownership of the Playboy brand remains with PLBY Group, Inc., an American leisure and lifestyle company. The global distribution and production are handled by specialized beauty conglomerates like Designer Parfums to ensure the brand's reach in European markets, including Germany.
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