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Listerine is one of the world's most iconic and widely used oral hygiene brands, originally formulated by Dr. Joseph Lawrence and Jordan Wheat Lambert in the United States in 1879. It was named after Sir Joseph Lister, a pioneer in antiseptic surgery. Initially used as a surgical antiseptic and even a floor cleaner, it was later marketed as a solution for bad breath (halitosis) and became a staple in oral care. The brand has a long history of ownership, moving from the Lambert Pharmacal Company to Warner-Lambert, and then to Pfizer in 2000.
In 2006, the consumer healthcare division of Pfizer, including Listerine, was acquired by Johnson & Johnson. As part of a major corporate restructuring in 2023, Johnson & Johnson spun off its consumer health business into a new independent company called Kenvue. Consequently, Listerine is now owned by Kenvue, which is headquartered in the United States. Kenvue is a leading global consumer health company with a diverse portfolio that includes other household names like Tylenol, Neutrogena, and Band-Aid.
Production of Listerine occurs in various locations globally to meet regional demand. In Europe, a significant amount of manufacturing takes place in Italy and the United Kingdom, while North American supplies are primarily produced in the United States. The packaging typically reflects the specific manufacturing location for that regional market.
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