Birra Peroni - Peroni Nastro Azzurro / Peroni Non Filtrata

Birra Peroni is one of Italy's most iconic beverage brands, with its roots tracing back to 1846 when Francesco Peroni founded the brewery in Vigevano. The brand is deeply associated with Italian culture and the 'Made in Italy' seal of quality. This specific product, identified by its label references to Pugliese tradition and unrefined cereals, is primarily brewed in Italy across its various brewery locations in Rome, Bari, and Padua.

While Birra Peroni originated as an independent Italian family business, its ownership has evolved significantly through global mergers and acquisitions. In 2003, it was acquired by SABMiller. Following the merger of AB InBev and SABMiller, the Peroni brand—along with Grolsch and Meantime—was sold to the Japanese beverage giant Asahi Group Holdings in 2016 to satisfy regulatory competition requirements. Today, Asahi remains the ultimate owner, managing the brand through its European subsidiary while maintaining the traditional Italian production methods.