Equate Multi Care Toothpaste

Equate is the primary private-label brand for health and personal care products sold by Walmart. Originally developed to provide consumers with high-quality alternatives to national name brands at a lower price point, the brand has grown to include a vast range of products encompassing everything from over-the-counter medicines to dental hygiene products like this Multi Care toothpaste.

Because Equate is a store brand, the manufacturing are outsourced to various third-party contract manufacturers rather than being produced in a single Walmart-owned factory. Depending on the specific batch and regional distribution, manufacturing can occur in the United States, China, India, or Mexico. As a subsidiary of Walmart Inc., the brand remains under the ultimate ownership of the American retail giant, which manages the brand's quality standards and distribution through its global network of retail stores.