Pixel Union digital products

Pixel Union is a leading design agency and software developer specializing in themes and apps for e-commerce platforms like Shopify and BigCommerce. Founded in Victoria, British Columbia, the company gained prominence for its high-quality aesthetic designs and functional digital solutions that empower online merchants. Its production is entirely digital, developed by engineers and designers primarily based in Canada.

In recent years, the ownership of Pixel Union has evolved through strategic acquisitions. It was acquired by WeCommerce, a venture group focused on the Shopify ecosystem. In 2023, WeCommerce merged with Tiny Fund to form Tiny Ltd., making Pixel Union a core part of a massive portfolio of technology and service companies. This transition marks the brand's shift from an independent boutique agency to a subsidiary of a major publicly-traded investment firm headquartered in Canada.