Astra Superior Platinum double-edge safety razor blades

Astra Superior Platinum is a world-renowned brand of double-edge safety razor blades, primarily known for their high-quality stainless steel and platinum coating. Originally established in Czechoslovakia, the brand became a staple for wet shaving enthusiasts globally due to its balance of sharpness and smoothness.

Following the acquisition of the brand by international conglomerates, production shifted significantly. For many years, the blades were famously manufactured in the ZAO Petersburg Products International plant in Saint Petersburg, Russia. However, in recent years, the ultimate owner has diversified manufacturing to other regions, notably India, to maintain global supply chains and respond to geopolitical shifts.

Today, Astra remains under the stewardship of Procter & Gamble (P&G). As part of P&G's extensive grooming portfolio, the brand benefits from advanced metallurgy and coating technologies developed by its parent company. The ownership remains firmly rooted in the United States, where P&G manages its global operations and distribution networks.