Rains bags and apparel

Rains is a contemporary lifestyle brand specializing in waterproof apparel and bags. Since its inception, the company has focused on blending functional design with a minimalist Scandinavian aesthetic. The brand is known for its signature PU-coated fabric, which provides high water resistance across its range of backpacks, rain jackets, and travel accessories.

While the brand's design and conceptual development take place in Denmark, the majority of its manufacturing is outsourced to specialized factories in China. This allows the brand to maintain its technical standards and material innovation at a competitive price point.

Rains is a privately held company based in Aarhus, Denmark. It remains under the ownership of its founding partners, maintaining its independence from major fashion conglomerates. This autonomy allows the brand to focus on long-term growth and its specific vision of redefining rainwear for a global audience.