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MAOAM is a historic German candy brand specialized in chewy sweets. Originally founded in 1930 by Edmund Münster in Düsseldorf, the brand name is an acronym for 'Münster aus Ohligs am Markt'. The product shown is 'Kracher Cola', a popular variety featuring a chewy center with a fizzy, sherbet filling.
In 1986, the brand was acquired by the HARIBO Group, another iconic German confectionery giant. Since then, MAOAM has been integrated into HARIBO's global portfolio, benefiting from their extensive distribution network. While deeply rooted in Germany, the production is handled through HARIBO's large-scale manufacturing facilities across Europe to meet international demand. The HARIBO Group remains a family-owned business headquartered in Grafschaft, Germany.
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