McCoy's Salt & Malt Vinegar Ridge Cut Crisps

McCoy's is a classic British brand of ridge-cut potato crisps, famously marketed as "The Real McCoy's." Originally launched in 1985 by KP Snacks, the brand became a staple of the UK snack market, known for its thick cut and bold flavours.

Today, the product is manufactured primarily in the United Kingdom, specifically at the KP Snacks production facility in Teesside. The brand's identity is deeply rooted in British food culture, emphasizing hearty textures and intense seasoning profiles like the Salt & Malt Vinegar shown here.

In terms of ownership, McCoy's underwent a significant transition in 2012 when the German snack giant Intersnack Group acquired KP Snacks from United Biscuits. As of 2024 and beyond, McCoy's remains a core part of the Intersnack portfolio, which is one of the largest manufacturers of savoury snacks in Europe. The brand is managed locally by KP Snacks Ltd under the Intersnack corporate umbrella.