W7 Cosmetics Makeup

W7 Cosmetics was established in 2002 in West London with the goal of providing high-quality yet affordable makeup products. Since its inception, the brand has grown significantly, offering a vast range of over 500 products including foundations, lipsticks, and eye palettes.

While the brand's design and conceptualization take place in the United Kingdom, manufacturing is primarily outsourced to various facilities across Asia, specifically China, to maintain competitive pricing. The brand is owned by Warpaint London PLC, an umbrella company specializing in budget-friendly cosmetics for the global market.

As of 2024 and looking ahead to 2026, W7 remains a cornerstone of the Warpaint London portfolio, continuing to innovate in the "dupe" market while maintaining its headquarters in the UK and distributing to retailers worldwide.