Esselunga Equilibrio Senza Lattosio Cereal Biscuits

Esselunga Equilibrio is a private label health-conscious line developed by Esselunga, one of Italy's most prominent supermarket chains. These specific cereal shortbread biscuits (frollini) are formulated to be lactose-free and use 'Tipo 2' flour along with 100% Italian soft wheat, emphasizing local sourcing and high nutritional standards.

The brand was founded in Milan, Italy, by Bernardo Caprotti in 1957. Esselunga remains a family-owned Italian enterprise, managed through the holding company Supermarkets Italiani S.p.A. The manufacturing for their private labels typically occurs in specialized Italian facilities under strict quality control to maintain the reputation of the Esselunga brand as a premium retailer in the Italian market.