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Estathè is an iconic Italian beverage launched in 1972 by Ferrero. Known for its distinct infusion method using real tea leaves, it was one of the first ready-to-drink iced teas to hit the Italian market. The brand gained massive popularity due to its unique plastic cup packaging with a pull-tab foil lid and its natural infusion process that sets it apart from syrup-based soft drinks.
Manufacturing takes place primarily in Italy, specifically at Ferrero's specialized production facilities. While the tea leaves are sourced globally from sustainable tea gardens, the blending and bottling processes are tightly controlled within the company's European infrastructure to ensure the signature flavor remains consistent.
The brand is owned by the Ferrero Group, a global confectionery giant headquartered in Luxembourg but rooted in Italian heritage. Ferrero remains a family-owned enterprise, and Estathè continues to be a staple of their non-confectionery portfolio, maintaining a dominant market share in the Italian beverage sector moving into 2026.
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