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88 is a traditional Brazilian brand of canned seafood, primarily known for its sardines. It was originally launched by the Brazilian company Gessy Lever (which later became Unilever Brazil) to cater to the domestic market. However, in 2011, as part of a strategic divestment of its tomato and canned food operations in Brazil, Unilever sold the brand.
Today, the 88 brand is owned by Camil Alimentos, a giant in the Latin American food sector. The production primarily takes place in Brazil, utilizing local fishing resources. Under Camil's ownership, the brand continues to offer affordable preserved seafood options, maintaining its legacy as a household staple in Brazilian pantries.
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