Vivident Fruit Blast chewing gum

Vivident is a well-known brand of sugar-free chewing gum that established a strong presence in the Italian market during the late 20th century. Originally developed by the Italian-Dutch confectionery giant Perfetti Van Melle, the brand is celebrated for its commitment to dental hygiene and innovative flavor profiles, such as the Fruit Blast strawberry and lime variety shown here. While the brand has deep Italian roots and significant production facilities in Lainate, Italy, its manufacturing footprint extends globally to meet international demand.

Today, Vivident remains a core brand under the ownership of Perfetti Van Melle. The company is one of the world's largest manufacturers and distributors of confectionery and chewing gum, headquartered in Schiphol, Netherlands, and Lainate, Italy. The Fruit Blast line specifically caters to consumers looking for a sensory experience, featuring a liquid-filled center that differentiates it from traditional pellet gums. Ownership remains stable within the Perfetti Van Melle group, which continues to manage the brand’s global distribution and marketing strategies.