Redheads Matches

Redheads is Australia's most iconic brand of safety matches, boasting a history that dates back to 1909. Originally introduced by Bryant & May, the brand is instantly recognizable by its signature 'Miss Redhead' mascot, who first appeared in 1946 and has since become a cultural symbol in Australia.

While the brand was founded and established in Australia, local manufacturing at the Richmond factory in Victoria ceased in the early 21st century. Today, Redheads products are manufactured through global supply chains, primarily in Sweden and India, to meet modern industrial standards while maintaining the quality expected by Australian consumers.

The brand has undergone several changes in ownership over the decades. It is currently owned by Swedish Match AB, a global leader in tobacco-free nicotine products and matches. Swedish Match operates locally through its subsidiary, Swedish Match Australia, ensuring that Redheads remains a staple in Australian households for lighting fires, candles, and stoves.