Coros Multisport Watch

Coros Wearables is a performance sports technology company specializing in high-end GPS watches and accessories. The brand is particularly renowned for its exceptional battery life and rugged build quality, catering to ultra-marathon runners, mountain climbers, and serious outdoor athletes.

Founded in 2014 by Lewis Wu, the brand initially gained traction with smart cycling helmets before pivoting its primary focus to the multisport watch market. Its engineering and manufacturing operations are based in China, where it develops its proprietary hardware and software ecosystems to compete with other major players in the sports technology space.

Coros is headquartered in Irvine, California, and Tustin, California, which serves as the hub for its global marketing, product design, and customer support. The brand is privately owned and has built a significant global presence through strategic partnerships with world-class athletes, such as marathon world record holder Eliud Kipchoge.