Joluca Peach Strawberry energy drink

Joluca is a beverage brand founded by Swedish social media personalities Jonna and Lundell (the brand name being a portmanteau of Jonna, Lucas, and perhaps their children's names). It was launched in 2023 to offer a range of energy drinks with various fruit flavors and caffeine content.

While the brand is rooted in Sweden and managed by its founders, the production is often handled through third-party beverage manufacturers located across Europe, particularly in countries with high-capacity canning facilities. The brand is currently owned by Joluca AB, which oversees its distribution primarily in the Nordic market.